We engage our clients with a high degree of creativity in a way that is both controlled and directed. We channel our energy toward viable practical solutions in order to meet or exceed our client’s stated expectations. “Design Thinking” is at the core of what we do. In order to be truly innovative, we define, research, ideate, prototype, select, implement and collaborate with you. In the pursuit of creative innovation, we seek to generate a number of possible solutions, utilize many techniques as well as mechanisms, and encourage your participation throughout. As a result, we amplify your brand and communications.
Initial Consultation & Research:
Through meetings, phone calls and email, Crankworks’ will gain an initial understanding of your business and define how we can meet your marketing needs. We then start researching your field of business, your competitors, and what speaks to people in your market. We recognize that all our clients have a particular problem to solve with unique characteristics. It’s for this reason that our solutions are tailored to deliver results.
Furthermore, we recognize that you are the expert in your industry and value your input above all. Whether it be in terms of market research, communications or design, our goal is to complement your knowledge by sharing our skill sets and experience. After all, our success is your success. We will communicate back and forth until we’ve mutually gained the utmost confidence that the service we’re proposing fits for your situation.
Tactical Review & initialization:
Having reviewed both qualitative and quantitative findings, we’ve at this stage gained an understanding of your business and have determined the tactical scope of what we will be providing. It is at this point when we collaborate with your project leader to articulate a vision. This vision will, in addition, help to shape the direction of our creative services. Our collaboration will often be comprised of additional questions in terms of design, and possibly the presentation of the competitive analysis or market research to elicit deeper understanding.
We then roll all of our findings into your project brief and begin outlining, wire framing or sketching concepts as prototypes. In order to ensure that the concept is resolved we may provide you with rough work before committing to the more intensive creative development.
Ideation & Creative Solution Generation:
Now that you’ve selected the rationale, our team will roll out your concept to a schedule, so it gets the attention it needs. This is when we refine the work, its character, and provide it with a voice uniquely it’s own. One that will influence your market and drive consumer behavior.
The type of media used to distribute your concept will have been identified but variations within the media of choice may be presented for consideration during implementation. This is where we crank it up and out!
Final Creative Collaboration & Feedback:
During this phase you will see our proposed rationale turned into polished designs. We present the designs to you and give you the opportunity to supply us with your feedback. This process will be repeated until you are thoroughly satisfied with the finished creation.
Finalization, Implementation & Delivery:
Now that your custom communications are amplified, we wrap up billing and prep your files for delivery. We frequently help our customers deploy their project. This includes hosting websites, assisting in placing print orders and buying media. Finally, all of your work is archived for safekeeping and we provide you with the source files on disc. Finally, we follow up and see what more can be done to better the results and our process.
Response, Curation & Analytics
Social media, although somewhat new, cannot be ignored. We encourage its harnessing within your platform. Once your solution is launched we can help engage with you in responsible community management. Whether answering people’s questions or just engaging in conversation Crankworks can facilitate the process. In addition, we can provide insight into analytics, the ongoing analysis of the effectiveness of the above, constantly feeding back into all facets of activity so that you may respond to your audience in the most effective manner. There are various needs that encourage people to interact with brands through social media: entertainment, conversation, participation, support, purchase, knowledge and socialization. In today’s market social media can act as your brands conscience and we amplify the results.